A US consumer group has accused McDonald's of tempting children with their Happy Meal toys. They believe that this practice is "creepy" and "predatory". They have threatened to sue McDonalds if they do not stop the exploitation of kids with toys within 30 days.

The Center for Science in the Public Interest revealed to the public that it is illegal for companies to lure children with toys in New Jersey, California, Massachusetts, Texas, and other states. This exists under the consumer protection laws in these states.

 

The executive directors at the Center of Science in the Public Interest, Michael Jacobson, argues that tempting children with their toys is deceptive and unfair. Kids nag their parents for the toys and are not old enough to understand the advertising techniques of which they are victims. This makes the issue unfair for parents as well as the children.

 

In arguments against the accusations, McDonald's says that the charges are misrepresentations. McDonald's believes that it is making an effort to provide the public with healthier food, and the children with safe toys.

 

William Whitman, a representative for McDonald's, believes that the toys add to the fun of the family experience McDonald's is providing. They now have to convince the public that they are complying with their pledge (2003) to control advertising targeted at children below 12 years of age.